Liberty Bowl Memorial Stadium and Fairgrounds

Memphis, TN - Stadium

Liberty Bowl Memorial Stadium and Fairgrounds Logo Image

Liberty Bowl Memorial Stadium and Fairgrounds is a 136-acre multi-purpose sports and entertainment complex centered around the iconic Stadium. The 58,325 seat Stadium is home to the University of Memphis Tigers, Southern Heritage Classic and AutoZone Liberty Bowl. In addition to football, the venue accommodates other events such as concerts, family shows, band competitions and corporate events. The Fairgrounds include the 15-acre Tiger Lane, 27,000 square feet. Pipkin Building, 20,000 square feet. Creative Arts Building and over 90 additional acres of green space and parking lots. The complex hosts annual festivals, run/walks, car and bike shows/races, Memphis Roller Derby, Bluff City Fair and a wide variety of community events to serve the citizens of Memphis and Shelby County.

Venue Snapshot

Spectra Divisions

Food Services & Hospitality
Partnerships
Venue Management

Location

335 South Hollywood St.,
Memphis, TN 38104

Services Provided

  • Complete Venue Management Services
  • Spectra Food Services & Hospitality
  • Partnerships - Sponsorship Sales

Stadium Facts

  • Stadium - 58,325 seats with 47 suites
  • Stadium Multipurpose Room - capacity for 125 guests
  • Stadium Club - capacity for 250 guests
  • Pipkin Building - 27,000 square feet
  • Creative Arts Building - 20,000 square feet
  • Tiger Lane - 15 acres
  • Parking Spaces - 8,400

Notable Events & Accomplishments

Liberty Bowl Memorial Stadium and Fairgrounds Highlight Listing Image

Tenants

- The University of Memphis Football
- American Athletic Conference
- AutoZone Liberty Bowl
- Southern Heritage Classic
- Memphis Roller Derby

Notable Venue Information

- $657,000 reduction since FY2013 in annual operating subsidy
- The number of events has increased from 69 in FY2013 to 289 in FY2018
- 98% Increase in non-football event attendance since FY2013
- New annual events including Mid-South Food Truck Fest, Southern Hot Wing Festival, Memphis Brewfest, Memphis Burger Fest, Bluff City Fair, Memphis Chicken & Beer Festival and Sista Strut