Budweiser Events Center at the Ranch Obtains Sensory Inclusion Certification

Thursday, Mar 18th 2021

Budweiser Events Center detail

(Loveland, CO) - KultureCity has partnered with Spectra to make the Budweiser Events Center and all the programs and events that the events center hosts sensory inclusive. This new initiative will promote an accommodating and positive experience for all guests and fans with a sensory issue that visit the arena.

The certification process entailed the staff at the Budweiser Events Center being trained by leading medical professionals on how to recognize those guests and fans with sensory needs and how to handle a sensory overload situation. Sensory bags, equipped with noise canceling headphones, fidget tools, verbal cue cards and weighted lap pads will also be available to all guests at the Blue Guest Services Desk who may feel overwhelmed by the environment.

“At the Budweiser Events Center we’re always looking to have a more inclusive atmosphere,” said District General Manager for Spectra Venue Management Keller Taylor. “Partnering with KultureCity provided us the opportunity to learn from an organization that can set our team up to successfully handle these types of situations and offer that inclusion.”

Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with autism, dementia, PTSD and other similar conditions. One of the major barriers for these individuals is sensitivity to over stimulation and noise, which is an enormous part of the environment in a venue like the Budweiser Events Center. With its new certification, the arena is now better prepared to assist guests with sensory sensitivities in having the most comfortable and accommodating experience possible when attending any event.

“To know that you soon will be able to see families attend a hockey game, a true community binding experience, with their loved ones who have a sensory challenge and who were not able to previously attend, is truly a heartwarming moment. Our communities are what shapes our lives and to know that the Budweiser Events Center is willing to go the extra mile to ensure that everyone, no matter their ability, is included in their community is amazing.” Dr. Julian Maha, Co-Founder, KultureCity.

Prior to attending an event, families can download the free KultureCity App where one can view what sensory features are available and where they can access them. Also, on the App is the Social Story which will provide a preview of what to expect while enjoying an event at Budweiser Events Center.


About KultureCity
KultureCity is a leading non-profit recognized nationwide for using its resources to revolutionize and effect change in the community for those with sensory needs, not just those with autism. Since the program’s inception, KultureCity has created over 350 sensory-inclusive venues in 4 countries: this includes special events such as the NFL Pro-Bowl, NFL Super Bowl and MLB All Star Weekend. KultureCity has won many awards for its efforts, including the NASCAR Betty Jane France Humanitarian Award in 2017 and the 2018 Clio Sports Silver for social good in partnership with Cleveland Cavaliers/Quicken Loans Arena. The Cleveland Cavaliers’ Quiet Space Sensory Room at Quicken Loans Arena was a finalist for the 2018 Stadium Business Award, and recently, KultureCity was named one of the World’s Most Innovative Companies for 2019 by FastCompany.


About the Budweiser Events Center
The Budweiser Events Center at The Ranch Events Complex, located in Loveland, Colorado, is a 7,200 seat multi-purpose venue, which opened in September 2003, and is home to the Colorado Eagles of the American Hockey League. The arena, which is owned by Larimer County, is managed by Spectra. This multipurpose facility can host concert settings in various capacities, hockey, basketball, indoor football, family shows, rodeos, trade shows and flexible set-ups to accommodate any event. The Budweiser Events Center, less than an hour drive from Denver and Cheyenne, Wyoming, has become the focal point for sports and entertainment in Northern Colorado.


About the Ranch, Larimer County Fairgrounds and Events Complex
The Ranch, Larimer County Fairgrounds and Events Complex, located in Loveland, Colorado, opened in 2003 and is owned and operated by Larimer County. The Ranch consists of the Budweiser Events Center, MAC Equipment, Inc., Indoor Arena and Livestock Pavilions, the FNBO Exhibition Halls, and the Thomas M. McKee 4-H Youth & Community Building. The Ranch hosts more than 2,000 events annually and is home to the Larimer County Fair and PRCA Rodeo. For more information, visit www.TREventsComplex.com .