Spectra to Provide Sales and Sponsorship Services Across N3rd Street’s Expanding Esports Property List
PHILADELPHIA (April 8, 2019) — N3rd Street Gamers (NSG) today announced a formal partnership with Spectra, an industry leader in venue management, hospitality, and partnerships. Spectra will provide sponsorship sales representation for NSG’s expanding esports venue portfolio of Localhost Arenas in Philadelphia and Denver and the Ignite LAN Center in Chicago, as well as its host of esports competitions.
“We are incredibly impressed by the innovative leadership of the NSG team and the service offerings they are developing for the esports community,” Bryan Furey, Spectra Partnerships Senior Vice President, said. “The esports industry continues to skyrocket as brands recognize their opportunity to reach this young, educated and tech-savvy audience. Spectra is pleased for the opportunity to team up with NSG and create corporate partnerships that authentically fit their national player base.”
At its Localhost Arenas in Philadelphia, Denver and the Ignite LAN Center in Chicago, NSG eliminates barriers to entry in the esports space by providing high quality gaming equipment for semi-professional and developing gamers. NSG also operates hundreds of esports events per year as a part of their mission to bring esports to more people in more places nationwide. This includes the 10-city National Championship Series, which just recently saw Overwatch included in its offerings thanks to an agreement with Blizzard Entertainment. At NSG’s competitions and its arenas, Spectra will establish strategic partnerships with corporate brands that elevate players’ gaming experience and enhance fan engagement.
“We are extremely excited about our new partnership with Spectra,” Danny Harvith, Director of Business Development for NSG, said. “The world of esports is rapidly looking more and more like the traditional, professional sports world. To have a partner with such a strong history of success in pro sports is both humbling and exciting. Together with Spectra, we hope to continue providing our esports communities with better experiences, more opportunities, and stronger support for the next generation of esports competitor.”
Spectra Partnerships has a strong presence in esports, representing both Philadelphia Fusion and Fusion Arena (the nation’s first purpose-built esports arena), as well as a number of other Philadelphia-based properties: Xfinity Live!, Philadelphia Flyers, Philadelphia Wings and Wells Fargo Center. Across North America, Spectra Partnerships provides services for 150 properties that include a variety of professional teams and their venues, including NHL affiliates Maine Mariners, Hartford Wolf Pack and Lehigh Valley Phantoms.