PHILADELPHIA, October 15, 2019 – Nerd Street Gamers, the national esports infrastructure company dedicated to powering competitive opportunities for gamers, has named MIKE AND IKE® Brand candies an official founding partner of the 2020 National Championship Series.
The National Championship Series is a multi-city tournament that gives casual gamers and aspiring esports athletes the chance to compete for cash prizes. In 2020, the contest will expand to 10 cities, with local tournaments that will boast prize pools of up to $30,000.
“MIKE AND IKE® is a vibrant and dynamic candy brand that a lot of us gamers grew up on, and still continue to enjoy,” said John Fazio, CEO of Nerd Street Gamers. “We are excited to have them on board in supporting our mission in bringing esports to all gamers across the country.
Top players will earn the coveted MIKE AND IKE® Player of the Month award, marking their performance in the National Championship Series throughout the year. The MIKE AND IKE® Brand will also be featured prominently in broadcasts and streams of National Championship Series events and incorporated into custom content across digital and social channels. MIKE AND IKE® will provide product at Localhost facilities as it cheers on gamers with interactive experiences.
“Enjoying and sharing MIKE AND IKE® candy while playing video games often goes hand in hand, so we are excited to be a founding partner of the National Championship Series, as it strengthens our presence in the gaming and esports community,” said Deb Turoczy, Senior Manager of Consumer Engagement at Just Born Quality Confections. “The grass roots nature of the National Championship Series allows for everyday gamers to participate and grow their skillset, allowing MIKE AND IKE® to connect with gamers at every level.”
For more information on FRUCHEWY® MIKE AND IKE® candy products, please visit www.mikeandike.com .