VENUE MANAGEMENT

Whether a venue is years away from opening its doors or has been welcoming guests for years, Spectra’s consulting & pre-opening services demonstrate an unshakable focus on creating a strong foundation for venues to be efficient, nimble, customer-friendly, and ultimately, successful.  Essential services include:

• Operational design and construction consulting
• Development of budget forecasts
• Event booking and scheduling
• Venue marketing and corporate partnership sales
• Capital improvement plans
• Creation of venue policies and procedures
• Venue operational audits.

When clients engage Spectra early in the process, the results are strategic, powerful and long-lasting.

In close collaboration with onsite venue general managers, our corporate booking department takes an aggressive approach to securing top-tier concerts, shows and events. Through our long-term relationships with talent, agents, live show production companies, and promoters at the local, regional, national, and international level—including Live Nation, AEG Presents, Danny Wimmer Presents, Feld, Nederlander, R Entertainment and Professional Bull Riders—our team puts venues on the map.  From major tours and family shows to local artists and community events, our goal is booking a full, diverse schedule of events that not only sells tickets and boosts revenue, but also delivers unmatched experiences to our guests and communities.

Spectra-managed venues use well-tested and efficient financial management systems, while tailoring each building’s financial plan to meet specific venue needs. Offering experience in areas that include:

• Advanced reporting
• Annual budget preparation
• Event settlements
• Financial controls and internal audits
• Monthly financial analysis and variance reviews
• Payroll

We provide effective and timely reports and communication to our clients that safeguard our commitment to proper financial management.

We take pride in our ability to create a positive, inclusive, professional culture at each of our managed venues, which values the way we interact with our customers, teammates, and partners. Through our GREAT Experience Customer Service Program, we track, measure, and reward our customer service initiatives while maximizing fan engagement throughout our venues by transforming events into unforgettable experiences.

At our core, Spectra is a sales and marketing company. We build strategic solutions via customized, comprehensive marketing, communications, and sales plans catered specifically to each venue’s unique needs. We offer expertise in:

• Advertising
• Community outreach
• Data and analytics solutions
• Database marketing
• Digital marketing
• Graphic design
• Grassroots marketing
• Group/premium sales
• Media buying
• Public relations and media relations
• Social media management

We relentlessly uncover new ways to promote our events and redefine the customer experience.

After conducting a comprehensive operational audit, Spectra develops a customized operations plan for each venue that balances day-to-day management with long-term strategy.  These responsibilities include:

• Capital improvement programs
• Cost containment
• Employee safety
• Environmentally conscious operations
• Event management
• Labor management
• Preventative, predictive and custodial maintenance
• Security/emergency planning and evacuation procedures.

Our venues also have special access to products and services provided by our National Partners. And, as members of the Well Building Institute board of directors, Spectra’s operational leaders are helping to shape industry-wide best practices.

Spectra Partnerships is an industry-leading sponsorship marketing firm that provides sales representation and strategic consulting services for entertainment properties—including venues, sports and events. The team specializes in:

• Property Sales Representation
• Naming Rights
• Hospitality & Premium Seating Sales
• Strategic Consulting
• National Partners

Contact Partnerships@spectraxp.com to learn more or visit the Partnerships page.

Spectra partners with private developers, property owners and municipalities that are in the nascent stages of planning new stadiums, arenas, performing arts centers, sports complexes, and entertainment districts. We guide the process from pro forma to grand opening, including:

• Feasibility studies
• Financing and capital planning
• Facility design and build costs
• Pre-opening strategy to maximize revenue and minimize costs
• Long-term operation of venue management, food services and partnerships.

Contact Spectra’s Business Development team here to learn more.

With emphasis on efficient and effective ticket distribution, Spectra tailors ticketing and box office services to fit the specific needs of our clients and create an easy process for guests. By implementing proven procedures, advanced reporting practices, and the latest technology, we provide a modern and reliable box office operation for our customers to purchase their tickets with confidence.

Our expertise spans every corner of the venues we manage. Our teams on the ground use a customer-focused approach to provide top-notch management of various ancillary services that may include:

• In-house food and beverage
• Management of third-party contractors and local vendors
• Merchandising/novelties
• Parking
• Premium seating
• Security

Spectra’s senior leadership team provides support and expertise to hundreds of venues in sophisticated areas such as human resources, legal and risk management, procurement, communications, and crisis management.

“Spectra SOLVES” (Safe Opening Logistics for Venues & Events) is a comprehensive service dedicated to supporting a venue’s ability to safely and successfully reopen in the wake of COVID-19. With a focus on the health and safety of employees and guests, we have created the "Spectra SOLVES" consulting plan as a blueprint of best practices to guide building staff as they prepare to reopen facilities. This service includes data, information, and one-on-one learning opportunities for venue managers to effectively book events, market their facility, generate revenue through sponsorships, and institute proper safety and cleaning measures.

Learn more about Spectra Solves or contact the consulting team at SpectraSolves@spectraxp.com.