VP, Partnerships


Liam Weseloh detail

Liam Weseloh applies his 20+ years of experience in the sponsorship industry to help manage and grow Spectra Partnerships across the United States and Canada. While at Spectra, he has represented a diverse range of clients including the PPL Center and Lehigh Valley Phantoms in Allentown, PA; the State Fair of Virginia in Doswell, VA; Indigenous Sport & Wellness Ontario (ISWO) in Mississauga, Canada; 2017 North American Indigenous Games in Toronto, Canada; Atlantic City Convention Center and Boardwalk Hall in Atlantic City, NJ; Rice University in Houston, TX and many others.

From 2012 to 2016, Weseloh led the sales and growth efforts for Spectra’s Analytics and Valuation division (formerly known as Front Row Analytics), working with both venues and brands to help identify and quantify partnership opportunities and media valuations. Liam has also played a critical role in securing naming rights partnerships for several clients such as FirstOntario Center in Hamilton, ON and CURE Insurance Arena in Trenton, NJ.

Liam attended both Southern Illinois University and Georgia Southern University and holds a bachelor’s degree in Exercise Science and a master’s degree in Sports Management.