Naming Rights

Our team has secured and negotiated 40+ naming rights partnerships over the last 10 years, more than any other firm in North America.

As an industry leader in naming rights sales representation, our team has been directly responsible for naming rights sales for arenas, stadiums, convention centers, entertainment districts, and bike share systems across North America in mid-size cities to major U.S. markets, such as Atlanta, Chicago, Dallas, Houston, Los Angeles, Philadelphia, and Seattle.

Knowing naming rights are a vital, long-term way for brands to emotionally connect with their target audience’s passions, and for properties to secure long-term revenue, we work through a rigorous, proprietary selection process that identifies right-fit partners for our properties.

Below are a few highlights of our work for each type of venue.


NOW Arena, home of the Windy City Bulls G-league team is a 11,800-seat family entertainment, cultural, and sports facility located in Hoffman Estates, Illinois, a northwest suburb 25 miles from Chicago.


Rice Stadium located in the heart of Houston, TX serves as the home of the Rice University Owls football team and played host to Super Bowl VIII. The University has hired Spectra Partnerships to secure its first-ever naming rights for the historic venue.

Convention Centers

Located in downtown Des Moines, IA, Community Choice Convention Center at Veterans Memorial is part of the Iowa Events Center. Formerly Veterans Memorial Auditorium, the space was renovated in 2010 into a state-of-the-art convention facility.

Mixed-Use Entertainment Destinations

Xfinity Live! is located on the only site in North America home to four major professional sports teams. As an exclusive commercial rights sales agency, we have worked closely with Cordish Companies on the strategy, sales, and execution since 2012.

Spectra’s dedication and commitment to providing an exceptional experience to every client and patron, while still keeping our nonprofit mission in mind, demonstrates their willingness to be a true partner in our success. As we entered into the COVID-19 pandemic, and what has been an uncharted time for the performing arts and events industry, Spectra has continued to be that partner.

Spectra’s in-house General Manager worked closely with the Gaillard Center’s Sales Manager to develop creative, specialized catering packages that worked in line with specialized rental packages, all tailored for weddings and events that could be in-person, hybrid, or virtual. Best of all, Spectra has helped brainstorm ways we can creatively use food and beverage sales to fundraise during a time when our nonprofit has faced challenges we have not faced before. We are fortunate to have a stellar partner in Spectra and their great staff.

Stephanie Shipe, Vice President of Marketing and Sales, Charleston Gaillard Center

Spectra has improved operations at the venue each year. From the $1.4 million deficit that our City and County incurred in the year prior to Spectra’s arrival, we have now run two consecutive years in the black under their leadership. Our relationship with local Spectra leadership, as well as the corporate team, has been seamless, so much so that we have elected to enter into an additional 10-year partnership to run the Durham Convention Center.

The team at the DCC is committed to our local City and community. They have driven business into our City that provides economic impact, which reinforces the tourism infrastructure throughout the year. We have seen their team take the lead in developing new business for the DCC while executing events with great surveys scores. The entire team has maintained a high level of professionalism, integrity and commitment.

Jina Propst, Director, General Services, City of Durham

The guidance contained in Spectra's Together Again Reopening Plan, broken down by each individual essential areas - i.e. parking, guest ingress through entrances all the way to their seats, security screening, retail stores, food & beverage, sales & ticketing, communication - is invaluable.

On a more personal note, I told General Manager Leah Becki that upon reviewing the Plan, a calming feeling came over me upon being able to visually see that each area impacted is being addressed. Once again, I was reminded that I need never doubt that our Spectra staff here at URI are way ahead of the game regardless of the circumstances!

Lisa M. Gates, CFE, CPA, Chief Accountant, The University of Rhode Island