Our team has secured and negotiated 40+ naming rights partnerships over the last 10 years, more than any other firm in North America.
As an industry leader in naming rights sales representation, our team has been directly responsible for naming rights sales for arenas, stadiums, convention centers, entertainment districts, and bike share systems across North America in mid-size cities to major U.S. markets, such as Atlanta, Chicago, Dallas, Houston, Los Angeles, Philadelphia, and Seattle.
Knowing naming rights are a vital, long-term way for brands to emotionally connect with their target audience’s passions, and for properties to secure long-term revenue, we work through a rigorous, proprietary selection process that identifies right-fit partners for our properties.
Below are a few highlights of our work for each type of venue.
Arenas
NOW Arena, home of the Windy City Bulls G-league team is a 11,800-seat family entertainment, cultural, and sports facility located in Hoffman Estates, Illinois, a northwest suburb 25 miles from Chicago.
Stadiums
Rice Stadium located in the heart of Houston, TX serves as the home of the Rice University Owls football team and played host to Super Bowl VIII. The University has hired Spectra Partnerships to secure its first-ever naming rights for the historic venue.
Convention Centers
Located in downtown Des Moines, IA, Community Choice Convention Center at Veterans Memorial is part of the Iowa Events Center. Formerly Veterans Memorial Auditorium, the space was renovated in 2010 into a state-of-the-art convention facility.
Mixed-Use Entertainment Destinations
Xfinity Live! is located on the only site in North America home to four major professional sports teams. As an exclusive commercial rights sales agency, we have worked closely with Cordish Companies on the strategy, sales, and execution since 2012.
Explore Our Other Partnerships Services