Canadian Elite Basketball League Names Spectra as Official Sponsorship Arm

Thursday, Apr 11th 2019

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Search Begins for Iconic Brands to Champion New League Ahead of May Tip-off

(April 11, 2019)—The Canadian Elite Basketball League today announced Spectra, an industry leader in naming rights, sponsorships and premium seating, as its national partner to engage iconic Canadian brands with the new league.

Spectra will be looking for companies to become official league sponsors, as well as sponsors for team uniforms, in-game promotions and game-day signage.

“The Canadian Elite Basketball League presents a rare opportunity to call on distinctively Canadian brands to meaningfully connect with a new league at the ground-floor,” Bryan Furey, Senior Vice President of Spectra’s Partnerships division, said. “It’s a great way for a company to show its national pride for one of the most popular sports in the world and support the local community. Spectra is proud to have been selected to make these connections.”

Six teams across Ontario, Saskatchewan, Alberta, and British Columbia are preparing for the CEBL inaugural tip-off on May 9: Niagara River Lions, Saskatchewan Rattlers, Guelph Nighthawks, Edmonton Stingers, Fraser Valley Bandits (which will play in Spectra-managed Abbotsford Centre), and Hamilton Honey Badgers (which will play in Spectra-managed FirstOntario Centre). The teams will play 10 home games and 10 road games during the regular season, between May 9 and August 15.

“Spectra is excited to support the CEBL in two important ways,” Brent Harrison, Spectra’s Regional Director of Partnerships in Canada, said. “Not only are we hosting teams in two arenas where Spectra manages venue operations, but we’re going to connect brands that want to make an impact in their communities with a new league that already has a strong fan base—and we haven’t even begun the season.”

The league’s national partners include: Betcris, Canada Basketball, New Era, Ticketmaster, Spalding and U Sports.

“As a professional league playing in the Spring and Summer months, the CEBL gives brands the unique opportunity to engage with sports fans during the off-season for Canada Basketball and the Canadian Hockey League,” Mike Morreale, CEO of the Canadian Elite Basketball League, said. “We already have seven strong partners on board. Whether a company is looking to build brand awareness at a provincial level or simply drive basketball development and community engagement, the CEBL will work with them to achieve mutual goals.”

From August 22-25, the CEBL championship weekend will be a four-day fan experience, including a concert series, gala dinner, awards show, outdoor festival, semi-finals and final game.

Games will be webcast live internationally on