Spectra’s GM of Budweiser Events Center Keller Taylor One of Nine Professionals Globally to Receive Certified Venue Executive Designation from IAVM

Monday, Jul 26th 2021

Headshot of Keller Taylor, logos for venue and association

Loveland, Colo. (July 26, 2021) – Keller Taylor, Spectra’s Regional Vice President and General Manager of the Budweiser Events Center, is one of only nine industry professionals globally to earn the coveted Certified Venue Executive (CVE) designation from the International Association of Venue Managers (IAVM) in July 2021.

CVE applicants are rated on their experience and accomplishments in public venue management and must successfully complete a comprehensive written essay, written examination and oral interview that tests general knowledge of the public venue management profession. The CVE designation demonstrates that a venue executive is: a skilled manager, committed to the industry and pledged to continued professional growth and development. Managers who earn the CVE designation are recognized, by those inside and outside the industry, as experts in their profession.

IAVM’s Board Chair Clifford “Rip” Rippetoe, CVE said, “Since 1976, this prestigious program has served as a distinction for those in venue management. I would like to offer my congratulations to Keller and each of the other eight individuals. There is no doubt that their hard work and leadership are to be admired within the industry.”

Taylor, who has been with Spectra since 2012, is among the nine venue management professionals to be awarded a CVE this year. During his tenure with the organization, he has been General Manager of two different facilities, and currently holds the title of Regional Vice President while he oversees the day-to-day operation of the Budweiser Events Center in Loveland, Colo., as well as eight other Spectra venues regionally. Additionally, Taylor is an Adjunct Professor for Ohio University and is involved with numerous professional and community organizations in Northern Colorado and nationally.

"Keller is now part of an elite group of dedicated, highly trained and well-regarded Spectra leaders who have earned this designation. Keller started with us as an intern, proving Spectra’s commitment to career development but most importantly, demonstrating that he is a first-class venue professional who is committed to giving back to our industry,” Mike Scanlon, Senior Vice President of Arenas & Stadiums at Spectra, said.

The CVE designation is an indication of demonstrated skill in leadership, activity in community affairs and expertise in management of public venues.

In addition to Taylor, the elite group of 311 total designees has added the following newly awarded CVEs to its honor roll:

  • Diane Chen, CVE, Shenyang New World Expo (Shenyang, China)

  • Dean Dennis, CVE, Renasant Convention Center (Memphis, Tenn.)

  • Bo Fowlkes, CVE, Amarillo Civic Center Complex (Amarillo, Texas)

  • Bryan Miller, CVE, Virginia Beach Convention Center (Virginia Beach, Va.)

  • Jorge Perez, CVE, Puerto Rico Convention Center (San Juan, PR)

  • Michele D. Powell, CVE, Cleveland Browns | Haslam Sports Group (Berea, Ohio)

  • Tim Seeberg, CVE, Gateway Convention Center (Collinsville, Ill.)

  • Joseph Skopitz, CVE, Kennesaw State University (Kennesaw, Ga.)


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About IAVM
The International Association of Venue Managers (IAVM) currently has over 6,900 members worldwide. Founded in 1924 as the Auditorium Managers Association, IAVM is the world's largest professional association dedicated to issues relevant to the management of public assembly venues. Association members include venue managers from amphitheaters, arenas, auditoriums, convention centers/exhibit halls, performing arts centers, stadiums and university complexes. The International Association of Venue Managers, having significant influence in a global industry, is the acknowledged organization providing superlative leadership, cutting-edge innovation, advanced education, supportive advocacy, opportunities for networking and connection between venue professionals around the world. Committed to international membership growth and development, IAVM is the preeminent source for all public assembly related research, information, services, and life-safety issues worldwide.

About the Budweiser Events Center
The Budweiser Events Center at The Ranch Events Complex, located in Loveland, Colorado, is a 7,200 seat multi-purpose venue, which opened in September 2003, and is home to the Colorado Eagles of the American Hockey League. The arena, which is owned by Larimer County, is managed by Spectra. This multipurpose facility can host concert settings in various capacities, hockey, basketball, indoor football, family shows, rodeos, trade shows and flexible set-ups to accommodate any event. The Budweiser Events Center, less than an hour drive from Denver and Cheyenne, Wyoming, has become the focal point for sports and entertainment in Northern Colorado.

About The Ranch, Larimer County’s Event Complex
The Ranch, located in Loveland, is Northern Colorado’s premier event complex with over 240 acres of customizable event space. The campus, which opened in 2003, is owned and operated by Larimer County and consists of five event spaces: the Budweiser Events Center, the Mac Equipment, Inc. Indoor Arena and Livestock Pavilions, the First National Bank Exhibition Halls, the Larimer County Conference Center, and the Thomas M. McKee 4-H Youth & Community Building. The Ranch hosts hundreds of different events annually and is the home of the Colorado Eagles and the Larimer County Fair & PRCA Rodeo. For more information and upcoming events visit TREventsComplex.com.

About Spectra
Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Corporate Partnerships. All divisions are in place at the Budweiser Events Center at The Ranch. Learn more at SpectraExperiences.com.