Britten, Inc. joins team to create end-to-end solutions for venues and unforgettable experiences for live event fans
PHILADELPHIA —Spectra, a leader in venue management and hospitality for the sports and entertainment industry, raises the bar again on live events in a new partnership with one of America’s top visual fabricators.
Foam3D™ sculptures. Mobile shipping container bars and merch stands. Building wraps, signage, and banners. For 35 years, Britten Inc. has built a reputation as a no-limits creative production house. Based in Traverse City, Mich., the company’s state-of-the-art printing and manufacturing capabilities allow Spectra greater latitude to adapt and innovate in ways that drive revenue and growth for venue owners, advertisers, and sponsors.
“Spectra leads with a creative, client-focused approach that emphasizes the guest experience at the venues we manage, and our partnership with Britten elevates that experience through large scale venue signage, mobile food service operations, and in-venue experiential activations,” Bryan Furey, Spectra’s senior vice president of Partnerships, said. “In an effort to continually enhance our operational efficiencies, our venue general managers may use Britten’s customer portal to quickly cost out and submit projects, and trust the Britten team to expertly install even the most time-sensitive and complex projects.”
Most recent collaborations between Spectra and Britten include the exterior rebranding of Chicago’s NOW Arena. The Britten team hand-painted the huge rooftop logo, printed in-house then delivered and hung the giant 436” x 196” banner that now welcomes fans outside.
Britten’s BoxPop® custom shipping container fabrication team is currently putting the finishing touches on a mobile concession stand for soccer’s Inter Miami first home game scheduled for March.
To further optimize service of Spectra venue customers, Britten has also launched a convenient website and customer portal for securely ordering signage, banners, stadium chair covers, flags, and more. The new site is faster and user-friendly, allowing users to quickly request a quote for pre-templated projects, upload art files for custom messaging, and place speedy direct orders.