Property Sales Representation

Spectra Partnerships provides turnkey sales and revenue generation solutions and services tailored to suit the needs of our clients, including public and private venues, professional sports leagues and teams, high-profile sporting events, touring shows, and municipalities. Our partnerships experts maximize revenue and bottom-line value for clients by immersing ourselves into each property we represent, seeking unique opportunities for brands to enhance the fan experience through integrated partnerships and activations.

We create custom marketing partnerships that allow brands to meet passionate fans where they are—whether that be within iconic college football stadiums, cheering on your local sports team, or the front row of a live concert


By operating and owning numerous arenas varying in size and location we have earned an unparalleled understanding of how to market live entertainment and venues enabling us to deploy our strategies, scale, brand relationships, and best practices.


Large outdoor venues hosting sports and major concerts present their own unique opportunities for brand engagement. Spectra represents a wide array of stadiums from minor league ballpark and the iconic Cotton Bowl to Tom Benson Hall of Fame Stadium.

Convention Centers

As convention centers across North America explore commercialization, Spectra Partnerships is proving to be a turnkey solution. Whether blocks away from the pristine beaches of Miami Beach, FL or in America’s heartland of Des Moines, Iowa.


Driven by an executive team with more than 100 years of combined experience leading business and sales operations for professional sports organizations, Spectra Partnerships is a leading choice for teams and leagues who want to outsource sponsorships.


In addition to securing brand partnerships for the 15,000 events at Spectra venues, we provide clients sponsorship sales services for world-class events & touring shows like AKC Meet the Breeds and the Truist Atlantic Open. Photo courtesy of GFSE.

Parks & Recreation

Spectra serves municipalities facing mounting financial pressure by creating partnership-based solutions that provide financial support to key community assets such as Dallas Fair Park in TX, a 277-acre park anchored by the Cotton Bowl, State Fair of TX.

Spectra’s dedication and commitment to providing an exceptional experience to every client and patron, while still keeping our nonprofit mission in mind, demonstrates their willingness to be a true partner in our success. As we entered into the COVID-19 pandemic, and what has been an uncharted time for the performing arts and events industry, Spectra has continued to be that partner.

Spectra’s in-house General Manager worked closely with the Gaillard Center’s Sales Manager to develop creative, specialized catering packages that worked in line with specialized rental packages, all tailored for weddings and events that could be in-person, hybrid, or virtual. Best of all, Spectra has helped brainstorm ways we can creatively use food and beverage sales to fundraise during a time when our nonprofit has faced challenges we have not faced before. We are fortunate to have a stellar partner in Spectra and their great staff.

Stephanie Shipe, Vice President of Marketing and Sales, Charleston Gaillard Center

Spectra has improved operations at the venue each year. From the $1.4 million deficit that our City and County incurred in the year prior to Spectra’s arrival, we have now run two consecutive years in the black under their leadership. Our relationship with local Spectra leadership, as well as the corporate team, has been seamless, so much so that we have elected to enter into an additional 10-year partnership to run the Durham Convention Center.

The team at the DCC is committed to our local City and community. They have driven business into our City that provides economic impact, which reinforces the tourism infrastructure throughout the year. We have seen their team take the lead in developing new business for the DCC while executing events with great surveys scores. The entire team has maintained a high level of professionalism, integrity and commitment.

Jina Propst, Director, General Services, City of Durham

The guidance contained in Spectra's Together Again Reopening Plan, broken down by each individual essential areas - i.e. parking, guest ingress through entrances all the way to their seats, security screening, retail stores, food & beverage, sales & ticketing, communication - is invaluable.

On a more personal note, I told General Manager Leah Becki that upon reviewing the Plan, a calming feeling came over me upon being able to visually see that each area impacted is being addressed. Once again, I was reminded that I need never doubt that our Spectra staff here at URI are way ahead of the game regardless of the circumstances!

Lisa M. Gates, CFE, CPA, Chief Accountant, The University of Rhode Island