Spectra Partnerships provides turnkey sales and revenue generation solutions and services tailored to suit the needs of our clients, including public and private venues, professional sports leagues and teams, high-profile sporting events, touring shows, and municipalities. Our partnerships experts maximize revenue and bottom-line value for clients by immersing ourselves into each property we represent, seeking unique opportunities for brands to enhance the fan experience through integrated partnerships and activations.
We create custom marketing partnerships that allow brands to meet passionate fans where they are—whether that be within iconic college football stadiums, cheering on your local sports team, or the front row of a live concert
Arenas
By operating and owning numerous arenas varying in size and location we have earned an unparalleled understanding of how to market live entertainment and venues enabling us to deploy our strategies, scale, brand relationships, and best practices.
Stadiums
Large outdoor venues hosting sports and major concerts present their own unique opportunities for brand engagement. Spectra represents a wide array of stadiums from minor league ballpark and the iconic Cotton Bowl to Tom Benson Hall of Fame Stadium.
Convention Centers
As convention centers across North America explore commercialization, Spectra Partnerships is proving to be a turnkey solution. Whether blocks away from the pristine beaches of Miami Beach, FL or in America’s heartland of Des Moines, Iowa.
Teams
Driven by an executive team with more than 100 years of combined experience leading business and sales operations for professional sports organizations, Spectra Partnerships is a leading choice for teams and leagues who want to outsource sponsorships.
Events
In addition to securing brand partnerships for the 15,000 events at Spectra venues, we provide clients sponsorship sales services for world-class events & touring shows like AKC Meet the Breeds and the Truist Atlantic Open. Photo courtesy of GFSE.
Parks & Recreation
Spectra serves municipalities facing mounting financial pressure by creating partnership-based solutions that provide financial support to key community assets such as Dallas Fair Park in TX, a 277-acre park anchored by the Cotton Bowl, State Fair of TX.