Strategic Consulting

Using knowledge gained from our proven results, we offer advisory services including strategic approach, organizational structure, competitive intelligence, product development and pricing, sponsorship negotiation, along with other related commercial marketing rights needs. Our team of experts work alongside clients to assess property goals, valuate, create inventory, analyze competitors and develop a custom-fit strategy for sponsorship sales and marketing. Building connections with local and national partners, we foster a property’s ongoing, long-term success and set it apart from the competition.

Philadelphia Sports Complex

Spectra Partnerships provided strategic advisory and sales for the Philadelphia Sports Complex including the Wells Fargo Center’s $250M Project Transformation, Philadelphia Flyers, Xfinity Live! entertainment district and Fusion Arena esports facility.

Kentucky Venues

Kentucky Venues has tapped Spectra to evaluate sponsorship assets across its portfolio, identify inventory, develop a go-to-market strategy, and secure high-profile naming rights partnerships.

City of Miami Beach

Recognized as the #1 Destination in North America and a world-class international city, the City of Miami Beach has tasked Spectra with creating a sponsorship program and strategy to market and exclusively sell the City’s municipal marketing rights.

Spectra’s dedication and commitment to providing an exceptional experience to every client and patron, while still keeping our nonprofit mission in mind, demonstrates their willingness to be a true partner in our success. As we entered into the COVID-19 pandemic, and what has been an uncharted time for the performing arts and events industry, Spectra has continued to be that partner.

Spectra’s in-house General Manager worked closely with the Gaillard Center’s Sales Manager to develop creative, specialized catering packages that worked in line with specialized rental packages, all tailored for weddings and events that could be in-person, hybrid, or virtual. Best of all, Spectra has helped brainstorm ways we can creatively use food and beverage sales to fundraise during a time when our nonprofit has faced challenges we have not faced before. We are fortunate to have a stellar partner in Spectra and their great staff.

— Stephanie Shipe, Vice President of Marketing and Sales, Charleston Gaillard Center

Spectra has improved operations at the venue each year. From the $1.4 million deficit that our City and County incurred in the year prior to Spectra’s arrival, we have now run two consecutive years in the black under their leadership. Our relationship with local Spectra leadership, as well as the corporate team, has been seamless, so much so that we have elected to enter into an additional 10-year partnership to run the Durham Convention Center.

The team at the DCC is committed to our local City and community. They have driven business into our City that provides economic impact, which reinforces the tourism infrastructure throughout the year. We have seen their team take the lead in developing new business for the DCC while executing events with great surveys scores. The entire team has maintained a high level of professionalism, integrity and commitment.

— Jina Propst, Director, General Services, City of Durham

The guidance contained in Spectra's Together Again Reopening Plan, broken down by each individual essential areas - i.e. parking, guest ingress through entrances all the way to their seats, security screening, retail stores, food & beverage, sales & ticketing, communication - is invaluable.

On a more personal note, I told General Manager Leah Becki that upon reviewing the Plan, a calming feeling came over me upon being able to visually see that each area impacted is being addressed. Once again, I was reminded that I need never doubt that our Spectra staff here at URI are way ahead of the game regardless of the circumstances!

— Lisa M. Gates, CFE, CPA, Chief Accountant, The University of Rhode Island